kind campus

Abundant research demonstrates that  the practice of intentional kindness benefits all of us, no matter our age. Kind  Campus  focuses  on students in Pre-K-12 schools, and it also focuses on the faculty and administrators who support and lead students through their education. When we do not include adults on school campuses, we miss out on a tremendous opportunity for increased self-awareness and personal and professional growth. By acknowledging that “we’re all in this together” and that all of us can improve our kindness skills, we allow the vulnerability that makes us relatable role models for students.  

Kind Campus is an innovative school-based program that strives to educate students, families, faculty, and staff about the benefits of kindness, and then empowers them to create a culture of kindness in their school and beyond. Participating schools receive access to Ben’s Bells Kind Campus Program with easy-to-incorporate ideas and materials. The program is provided at no cost to schools and is designed to be highly adaptable to different ages and needs.

What’s Included?

  • Monthly Materials (via electronic access):
    - Monthly Guides 
    - Kindness Quote Posters 
    - Science of Kindness Posters 
    - Kindness Dilemmas and Kind Choices Wheel 
    - Info Sheets from Community Partners 
    - Additional Supplementary Materials! 
  • Program Support from Ben’s Bells staff
  • Opportunity to connect with other Kind Campus schools
  • Discounted merchandise to support the program on your campus

Preview Kind Campus materials here.  Full access is available upon receiving confirmation of your school's registration.

Register your school today!  Registration is open year-round with programs running throughout the school year.

If you have questions or would like more information, please contact us at or  520-622-1379 x1004. 

What people are saying about Ben's Bells Kindness Education...

We have experienced a tragedy within our school community and because the students are familiar with the Ben’s Bells philosophy of kindness, they immediately made a connection to being kind and offering support to each other and our community
– Elementary School – Tucson, AZ 

Due to Kind Kids/Kind Campus we are noticing that referrals of students have gone down and there are less student conflicts.  
– K-8 School– Tucson, AZ

As the School Counselor, it has been wonderful to hear less about who is being mean to whom, and instead to hear students feeling great because they were kind to someone else who needed help. Talking about how to be kind is now a popular topic for our students. It is cool to be kind at our school right now! 
– Elementary School – Tucson, AZ

Thank you so much for your visit yesterday. The Kind Campus Kick-off assemblies at Lauffer were so well received staff members and students continue to approach me to voice their enthusiasm. Today, we distributed the remaining step up/be kind bracelets to teachers getting them into circulation. I feel like I can speak for our entire administrative staff when I say, we feel your visit has already provided us with a new shared language and a deeper appreciation of and aspiration towards kindness
–  Middle School, Tucson, AZ


The History of Kind Campus:

Kind Campus (formerly known as  Kind Kids) began in 2007 in four elementary schools in Tucson, Arizona. It has since experienced exciting growth, and has been adopted by over 500 schools, involving more than 340,000 students across the United States and worldwide! This includes over 240 schools in Southern Arizona, 60 schools in the metropolitan Phoenix area, 120 schools in Connecticut and New York, and 94 schools in other locations in the United States, Canada, Mexico, and Australia. Ben’s Bells Project has never solicited participation; each school participating in the  Kind Campus program has independently initiated their school’s involvement. Qualitative evidence points to the program’s potential effectiveness:

“I truly believe that the  Kind Campus  Program has created a new culture of kindness [at our elementary school]. Many students, parents, teachers, and administrators can ‘feel’ the difference!”

A middle school Kindness Coordinator wrote, “This program has truly changed the culture of our school. Many of our feeder elementary schools also participate, and the difference in the students’ behavior is amazing and noticeable.”