Be Kind on the Road

A Statewide Movement for Kindness

For more than 24 years, Ben’s Bells has inspired Arizonans to practice intentional kindness through art, education, and community connection.

Now, we’re bringing that message to every roadway in Arizona with the launch of the “Be Kind” Specialty License Plate, a first-of-its-kind visual reminder to choose kindness.

This Project:

• Creates Arizona’s first kindness-themed license plate
• Funds kindness education for thousands of students each year
• Amplifies the message of kindness to millions of drivers statewide
• Inspires measurable, positive change in schools, workplaces, and neighborhoods

With 50% of the funding already secured, we're seeking your investment to raise the final $33,000 needed to move this project forward and bring the plate to drivers across Arizona. Your support will help create a lasting source of sustainable funding that will strengthen Ben's Bells' mission for generations to come.

Together, we can make kindness part of Arizona's daily commute.